After more than a decade leading teams building B2B SaaS products, I felt the urge to do something different. The products I've shipped help businesses grow and run more efficiently—but I found myself repeatedly circling back to the idea of building technology that didn't just help companies make money, but actually improved people's lives.
So late last year, I made a pivot into healthcare.
While I’m relatively new to the field, I had been thinking about this space for quite some time. For the past several years, I’ve followed the growth of telehealth, explored open health datasets, and spoken with clinicians, operators, and healthtech founders about where technology can make the biggest impact.
Some ideas were less inspiring.
For instance, hospital billing systems or payer infrastructure closely resembled the transaction-based business applications I used to build in my SaaS days. Sure, these systems are important within the healthcare ecosystem, but they felt too far removed from directly impacting people's lives for me to really connect with them. And while claims of “efficiency in the healthcare system leading to downstream savings for consumers” might be true, that level of indirection just didn't resonate with what I was looking for.
What interested me most were the ideas that directly impact patient outcomes.
Tools to help clinicians diagnose more accurately. Technology that empower patients to better understand their conditions, and take a more active role in their care. AI that improves clinical outcomes and operational efficiency. These are the kinds of problems I'm excited to work on.
Aware Health
Aware Health is a rapidly growing virtual healthcare provider specializing in musculoskeletal (MSK) care and mental health coaching across the United States. It's mission is to help patients heal and recover faster from MSK conditions—such as muscle pain, joint stiffness, and other orthopedic issues—while avoiding many of the unnecessary imaging and surgeries that drive up healthcare costs.
Having personally experienced multiple situations in which physicians recommended surgeries that felt overly aggressive or simply didn't sit right with me, Aware Health's approach immediately resonated. In each case, I sought a second opinion and ultimately found effective, non-invasive alternatives that resolved my issues without the need for surgery. If my efforts can help others do the same—recover more quickly while avoiding unnecessary procedures—then that's a mission I can get behind.
At Aware Health, I oversee product, engineering, AI, security, and compliance. My new teams are still building technology-driven products, but the inspiration is different. We're creating AI-powered tools that streamline healthcare delivery, improve clinical outcomes, and enhance patient experiences. The work is familiar in process—but radically different in purpose.
Looking Ahead
Pivoting into healthcare has been deeply rewarding. The challenges are complex, but the opportunity to make a real difference is enormous. Every day, I read feedback from many patients whose lives we've positively impacted, and it's a powerful reminder of why this work matters. I’m excited for what we’re building at Aware, and even more excited for what's ahead. There’s real work to do, and I’m grateful to be doing it.